Blog

mobile-marketing-automation

24

Jan2016
If banks were ever uncertain as to the benefits of communicating with their customers through mobile channels, new research from ING shows that there is a clear advantage for investing in this area as it helps customers to spend and save more wisely. Mobile banking leads to improved money management, a ... Read More
January 24, 2016Nigel Robertson
two-factor-authentication-banner-1

15

Dec2015
Banks and credit unions are well aware that their consumers are accessing their accounts and engaging in many different ways, through a range of channels. By far the most talked about of these is mobile - digital banking is heading to a mobile-first world for sure. But while this is hardly ... Read More
December 15, 2015Nigel Robertson
enterprise-messaging-apps-banner

21

May2015
Why does a text message strategy beat social media, email and other forms of direct digital advertising? Whether it’s through lack of a smartphone, or because the customer just isn’t online at all, one of the main benefits from text message marketing is the ability to tap the ‘digitally disenfranchised’. This ... Read More
May 21, 2015Nigel Robertson
Depositphotos_33822263_s

29

Aug2014
The shift from PC to Mobile is now in full swing. With “65% of all mobile phones sold being smartphones”, according to the June 2014 Ericsson Mobility Report, no longer is Mobile the future of communications, but rather the ‘present’, and the means by which information is consumed is ... Read More
August 29, 2014Nigel Robertson
SMS Marketing Will Be The New Normal

19

Aug2014
SMS Marketing will be the number one way businesses will reach out to customers. How many times did you want to disconnect from technology and wish things are how they were some decades back—work is confined in the office, the home is where family and friends share some good talk, and there’s ... Read More
August 19, 2014Nigel Robertson
5 Reasons Why Bulk SMS Service Is An Effective Communication Tool for Business

30

Jul2014
5 reasons why you should include bulk SMS service in your marketing mix. With the prevalence of smartphones and tablets, you might think that businesses have abandoned bulk SMS service in favor of instant messaging services. But the truth is that SMS (short messaging service) has remained one of the most ... Read More
July 30, 2014Nigel Robertson