Why does a text message strategy beat social media, email and other forms of direct digital advertising? Whether it’s through lack of a smartphone, or because the customer just isn’t online at all, one of the main benefits from text message marketing is the ability to tap the ‘digitally disenfranchised’. This ... Read More

Banks and credit unions are well aware that their consumers are accessing their accounts and engaging in many different ways, through a range of channels. By far the most talked about of these is mobile - digital banking is heading to a mobile-first world for sure. But while this is hardly ... Read More

If banks were ever uncertain as to the benefits of communicating with their customers through mobile channels, new research from ING shows that there is a clear advantage for investing in this area as it helps customers to spend and save more wisely. Mobile banking leads to improved money management, a ... Read More

SMS Marketing will be the number one way businesses will reach out to customers. How many times did you want to disconnect from technology and wish things are how they were some decades back—work is confined in the office, the home is where family and friends share some good talk, and there’s ... Read More