If banks were ever uncertain as to the benefits of communicating with their customers through mobile channels, new research from ING shows that there is a clear advantage for investing in this area as it helps customers to spend and save more wisely. Mobile banking leads to improved money management, a ...
January 24, 2016Nigel Robertson
Banks and credit unions are well aware that their consumers are accessing their accounts and engaging in many different ways, through a range of channels. By far the most talked about of these is mobile - digital banking is heading to a mobile-first world for sure. But while this is hardly ...
December 15, 2015Nigel Robertson
Why does a text message strategy beat social media, email and other forms of direct digital advertising? Whether it’s through lack of a smartphone, or because the customer just isn’t online at all, one of the main benefits from text message marketing is the ability to tap the ‘digitally disenfranchised’. This ...
May 21, 2015Nigel Robertson
The shift from PC to Mobile is now in full swing. With “65% of all mobile phones sold being smartphones”, according to the June 2014 Ericsson Mobility Report, no longer is Mobile the future of communications, but rather the ‘present’, and the means by which information is consumed is ...
August 29, 2014Nigel Robertson
SMS Marketing will be the number one way businesses will reach out to customers. How many times did you want to disconnect from technology and wish things are how they were some decades back—work is confined in the office, the home is where family and friends share some good talk, and there’s ...
August 19, 2014Nigel Robertson
5 reasons why you should include bulk SMS service in your marketing mix. With the prevalence of smartphones and tablets, you might think that businesses have abandoned bulk SMS service in favor of instant messaging services. But the truth is that SMS (short messaging service) has remained one of the most ...
July 30, 2014Nigel Robertson